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About Coach Flono

Personalized guidance from a team that treats your financial goals as our own. Stronger credit, real funding, and a clear plan for the life and business you are building.

Jamal Flono
Jamal FlonoOwner, Coach Flono

Our mission

Our mission is to close the gap between financial information and financial freedom by giving everyday people access to the education, technology, capital, business systems, and mentorship traditionally reserved for the financially connected. We are building a community of financially empowered families and entrepreneurs who understand how to leverage credit, build businesses, create multiple streams of income, and leave a legacy of wealth for generations to come.

Our story

Getting My Life Off Standby

My journey started on an airport tarmac in nearly 100-degree heat, loading 60- and 70-pound bags onto airplanes. One day, I watched an older coworker suffer a stroke right in front of me. While we were trying to help him, a manager ran past us, not to help, but to make sure the bags kept moving.

That moment changed me. I realized I never wanted to feel that small, replaceable, or powerless over my future again.

Soon after, I connected with a successful entrepreneur who taught me something I’ve never forgotten: Sometimes the difference between where you are and where you want to be is simply the right coach and the right information.

I didn’t have much money when I started my entrepreneurial journey. In fact, I overdrafted my bank account just to get started. But within my first week, I earned an additional $500. Seven months later, I was able to walk away from my job, and I haven’t had to return to traditional employment in over a decade.

Since then, I’ve transformed my finances, built businesses, traveled the world, and experienced opportunities I once couldn’t imagine.

But my greatest accomplishment isn’t what entrepreneurship has done for me.

It’s what I’m now able to help other people believe is possible for themselves.

Today, my mission is to give everyday people access to the financial education, mentorship, tools, technology, and opportunities that helped change my life, so they can take control of their finances, build something of their own, and create a future they’re proud of.

Because sometimes you don’t need a different dream. You just need better information and someone willing to show you the way.

What we help you do

  • Education and self-guided tools that help you understand what is affecting your personal credit, and how to work on it yourself.
  • Guidance on establishing credit in your business name, kept separate from your personal profile.
  • Access to a network of business and personal funding providers, and help preparing before you apply.
  • Options that may potentially reduce or resolve what you owe, with the tradeoffs explained before you decide.
  • Support forming your business, protecting your assets, and planning for what comes next.

We provide education, tools, and access to providers. We do not promise or guarantee any particular credit score, funding approval, or debt outcome. Results depend on your own situation and on the provider you choose, and every service is subject to that provider's own terms and eligibility rules.

Backed by Novae

Our platform is powered by Novae, an Inc. 5000 honoree recognized as one of the fastest growing private companies in America five years running. That means the tools, the lending relationships, and the experience behind your goals are proven and always improving.

If you are ready to improve your credit, secure funding, or simply get sound advice on your next move, we are here to help. Let us map out what is possible for you.

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